{"id":8305,"date":"2016-05-26T00:00:00","date_gmt":"2016-05-25T22:00:00","guid":{"rendered":"https:\/\/gilcom.sus.digital\/blog\/2016\/05\/26\/inauthentic-authenticity-when-the-mask-falls\/"},"modified":"2025-05-01T12:29:38","modified_gmt":"2025-05-01T10:29:38","slug":"inauthentic-authenticity-when-the-mask-falls","status":"publish","type":"post","link":"https:\/\/www.gilcom.vision\/en\/blog\/2016\/05\/26\/inauthentic-authenticity-when-the-mask-falls\/","title":{"rendered":"Inauthentic Authenticity. When the Mask Falls…"},"content":{"rendered":"

‘Authenticity’ has become a trendy buzzword, but its meaning runs deep. Right off the bat: there’s no such thing as authentic advertising. To be effective, advertising needs extraordinary ideas, strong messages, and a memorable story. Advertising is a one-sided performance aimed at selling or informing \u2013 a role-play, nothing more.<\/strong><\/p>\n

Authenticity has nothing to do with role-playing. It’s about being true to oneself \u2013 to one’s strengths and weaknesses. Embracing this requires courage, unfiltered openness, and honesty. This applies to individuals as well as teams, companies, or brands. There’s no such thing as being ‘a bit authentic.’ It’s either authentic or it’s not.<\/strong><\/p>\n

Authenticity calls for unvarnished self-reflection. It’s not about playing a role so convincingly that it appears credible to others.<\/strong> Such role-playing not only deceives others but, above all, oneself. And one thing is certain: sooner or later, the curtain falls. The consequences can be costly. Don’t easily risk the trust of others and your credibility.<\/p>\n

It’s not about pleasing everyone or trying to please everyone. It’s about truth and truthfulness.\u00a0Authenticity starts with oneself and requires a deep understanding of who one really is…<\/strong><\/p>\n

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‘Actually, I’m quite different;
\nI just don’t often get the chance.
\nYou’re currently making the acquaintance of someone
\nwhom I know just as little as you.’
\nUdo Lindenberg feat. Jan Delay<\/span><\/h2>\n

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https:\/\/www.youtube.com\/watch?v=ExF0E1ppALg<\/p>\n

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How genuine?<\/h2>\n

Authenticity is about authenticity \u2013 the alignment between fact and representation.<\/strong> “When we have the courage to truly be ourselves, amazing things can happen. Things we can’t even imagine… but it takes some courage,” explains Mike Robbins in the TEDxTalk below.<\/p>\n

“When we’re willing to be authentic, it frees us up, and it touches and inspires the people around us. That’s the power of authenticity.”
\nMike Robbins<\/span><\/h2>\n

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