{"id":8310,"date":"2016-05-08T00:00:00","date_gmt":"2016-05-07T22:00:00","guid":{"rendered":"https:\/\/gilcom.sus.digital\/blog\/2016\/05\/08\/republica-2016-digital-transformation-and-social-responsibility-on-the-web\/"},"modified":"2023-09-12T20:31:43","modified_gmt":"2023-09-12T18:31:43","slug":"republica-2016-digital-transformation-and-social-responsibility-on-the-web","status":"publish","type":"post","link":"https:\/\/www.gilcom.vision\/en\/blog\/2016\/05\/08\/republica-2016-digital-transformation-and-social-responsibility-on-the-web\/","title":{"rendered":"re:publica 2016: Digital Transformation and Social Responsibility on the Web"},"content":{"rendered":"

In the first week of May, re:publica<\/a> celebrated its 10th digital class reunion with around 8,000 attendees at Station Berlin.<\/a> What once began as a blogger gathering has evolved into an internationally recognized digital festival. It now ranks among the largest internet events in Europe. The online community has grown up, the topics have become more diverse, and the program is as extensive as it is overwhelming. The re:publica 2016 in numbers: 3 days, 17 stages, over 700 speakers.<\/strong><\/p>\n

From Snapchat to artificial intelligence, from cargo cults to digital adolescence, from the refugee crisis to Snowden… the diversity of topics at re:publica was impressive. One thing to note: corporate brands whose target audience isn’t on Snapchat don’t need to fear the platform Snapchat<\/strong> primarily appeals to children and teenagers; adults still struggle to fully understand the hype. It will be a few more years before adults catch on to Snapchat, and a new app will likely emerge, causing teenagers to move on, just as they did with Facebook.<\/p>\n

Virtual Reality<\/strong> (VR) isn’t just an exciting field for the gaming industry anymore; businesses are also discovering its great potential. Whether for the automotive industry, the tourism sector, journalism, or therapeutic applications \u2013 Virtual Reality is opening up more and more immersive experiences. This year, some of those expensive VR headsets will likely find their way under Christmas trees. Those looking for a more budget-friendly option can opt for\u00a0Google Cardboard<\/a> and simply download the appropriate app onto their smartphones. VR, we have arrived.<\/p>\n

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Transformation, Leadership, and Cargo Cults<\/h2>\n

Digital transformation brings change to businesses and requires simplification of processes and structures. Without this, there’s no progress, as Ulrich Irnich <\/a>(Director Simplification & Transformation at Telefonica Deutschland) emphasized. Digital knowledge is there \u2013 for everyone \u2013 and it’s continually growing. For leaders, the particular challenge lies in managing the lost lead. Simplification isn’t easy. Leaders must learn to deal with simplicity, embrace it, and build bridges for people.\u00a0“Simplicity is the adhesive of digitization… The world is changing massively, yet we’re still working as we did 3 to 4 years ago.”<\/strong> Companies should learn to fail faster to learn faster and improve more quickly.<\/p>\n

“What a company does worst, it writes on the coffee cups.”<\/strong>\u00a0This assertion comes from\u00a0Gunter Dueck<\/a> (author of “Schwarmdumm: So bl\u00f6d sind wir nur gemeinsam” \u2013 “Swarm Stupid: We’re Only This Dumb Together”). “But it should be brief. Like ‘Team’ or ‘Innovate’…” he added mischievously. His highly amusing and razor-sharp contribution to re:publica is available for viewing in full length below.\u00a0“It depends on wanting to want, not having to want.”\u00a0<\/strong>It’s just like that.<\/p>\n

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