{"id":8341,"date":"2015-04-21T00:00:00","date_gmt":"2015-04-20T22:00:00","guid":{"rendered":"https:\/\/gilcom.sus.digital\/blog\/2015\/04\/21\/oh-you-new-world-of-work-x-y-z-in-the-generational-interplay\/"},"modified":"2023-09-12T20:28:35","modified_gmt":"2023-09-12T18:28:35","slug":"oh-you-new-world-of-work-x-y-z-in-the-generational-interplay","status":"publish","type":"post","link":"https:\/\/www.gilcom.vision\/en\/blog\/2015\/04\/21\/oh-you-new-world-of-work-x-y-z-in-the-generational-interplay\/","title":{"rendered":"Oh, You New World of Work! X, Y, Z \u2013 In the Generational Interplay"},"content":{"rendered":"<p><strong>Just as the working world has recently learned to deal with Generation Y, the next generation is already in the starting blocks. Generation Z is ready. If you follow the reports on this topic, one thing becomes clear: a new form of individualists is positioning itself here.\u00a0<\/strong><\/p>\n<p>Generation Z: friendly, but entirely focused on their own goals. They are described as those who prefer to talk about themselves. While Generation Y was still team-oriented, Generation Z consists of solo players, not team players. However, both Generation Y and Generation Z share the same goal: working without sacrificing quality of life? Certainly not.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Gl\u00fcck schl\u00e4gt Geld. Generation Y: Was wir wirklich wollen - Kerstin Bund\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/F4jnzUg6TIQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span class=\"middleText\"><br \/>\n<\/span>What Kerstin Bund writes about in her book (&#8220;Happiness Beats Money. Generation Y: What We Really Want.&#8221;) also applies to Generation Z: &#8220;Millennials&#8221; demand quality time \u2013 they live and work by the motto: &#8220;Purpose is more important than status.&#8221;<\/p>\n<h2>Z \u2013 a generation of born &#8220;digital entrepreneurs.&#8221;<\/h2>\n<p>The &#8220;Digital Natives&#8221; \u2013 the first generation to have grown up completely in a digital world. This has major consequences. On how they communicate and how they perceive and navigate the world. Always online, always accessible, well-connected. Everything is posted, liked, and commented on. Less in-person, more digital. Generation Z embodies the joy of life. Loyalty to the employer does not fit into the concept. Generation Y doesn&#8217;t have it to a great extent either, but at least they still have bonds with individual people in the company. Generation Z only has bonds to projects. They should be interesting and meaningful. And well-paid.<\/p>\n<p>Generations are generally divided into time periods: Z was born in the 2000s, Y around 1980, and X around 1960. However, you can&#8217;t easily pigeonhole their different characters and timeframes. There are 50-year-olds who match the Generation Z profile, just as there are 20-year-olds who resemble Generation X.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-519 size-large\" src=\"https:\/\/gilcom.sus.digital\/wp-content\/uploads\/\/die-arbeitswelt-im-spannungsfeld-der-generationen-1024x717.jpg\" alt=\"Die Arbeitswelt im Spannungsfeld der Generationen\" width=\"620\" height=\"434\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"smallText middleText\">X: &#8220;My job.&#8221; \u2013 Y: &#8220;My life.&#8221; \u2013 Z: &#8220;Mine.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>For employers, there are now no easy tasks in the competition for the best employees. They must recognize the needs of different generations, learn their language, and understand how to properly nurture them. And, as if that weren&#8217;t difficult enough, to secure know-how, they must create connections. Across generations. From 50-plus to Generation Z.\u00a0<strong>The new style of employee leadership in the future will not be based on predetermined rules, but rather on the needs of different individuals. <\/strong>An empathetic leadership style is required. This does not demand a cuddly approach, but rather the ability to recognize individual strengths and create the necessary space for their development. Respectful communication on an equal footing. Because, as business mavericks\u00a0<a href=\"http:\/\/www.foerster-kreuz.com\">Anja F\u00f6rster und Peter Kreuz<\/a> put it succinctly: &#8220;Those who build fences around people get sheep.&#8221;<\/p>\n<h2>Unlearning and reorienting will become a survival rule to remain economically successful.<\/h2>\n<p>&#8220;Oh, You New World of Work! X, Y, Z \u2013 In the Generational Interplay<\/p>\n<p>Just as the working world has recently learned to deal with Generation Y, the next generation is already in the starting blocks. Generation Z is ready. If you follow the reports on this topic, one thing becomes clear: a new form of individualists is positioning itself here.<\/p>\n<p>Generation Z: friendly, but entirely focused on their own goals. They are described as those who prefer to talk about themselves. While Generation Y was still team-oriented, Generation Z consists of solo players, not team players. However, both Generation Y and Generation Z share the same goal: working without sacrificing quality of life? Certainly not.<\/p>\n<p>What Kerstin Bund writes about in her book (&#8220;Happiness Beats Money. Generation Y: What We Really Want.&#8221;) also applies to Generation Z: &#8220;Millennials&#8221; demand quality time \u2013 they live and work by the motto: &#8220;Purpose is more important than status.&#8221;<\/p>\n<p>Z \u2013 a generation of born &#8220;digital entrepreneurs.&#8221;<\/p>\n<p>The &#8220;Digital Natives&#8221; \u2013 the first generation to have grown up completely in a digital world. This has major consequences. On how they communicate and how they perceive and navigate the world. Always online, always accessible, well-connected. Everything is posted, liked, and commented on. Less in-person, more digital. Generation Z embodies the joy of life. Loyalty to the employer does not fit into the concept. Generation Y doesn&#8217;t have it to a great extent either, but at least they still have bonds with individual people in the company. Generation Z only has bonds to projects. They should be interesting and meaningful. And well-paid.<\/p>\n<p>Generations are generally divided into time periods: Z was born in the 2000s, Y around 1980, and X around 1960. However, you can&#8217;t easily pigeonhole their different characters and timeframes. There are 50-year-olds who match the Generation Z profile, just as there are 20-year-olds who resemble Generation X.<\/p>\n<p>X: &#8220;My job.&#8221; \u2013 Y: &#8220;My life.&#8221; \u2013 Z: &#8220;Mine.&#8221;<\/p>\n<p>For employers, there are now no easy tasks in the competition for the best employees. They must recognize the needs of different generations, learn their language, and understand how to properly nurture them. And, as if that weren&#8217;t difficult enough, to secure know-how, they must create connections. Across generations. From 50-plus to Generation Z. The new style of employee leadership in the future will not be based on predetermined rules, but rather on the needs of different individuals. An empathetic leadership style is required. This does not demand a cuddly approach, but rather the ability to recognize individual strengths and create the necessary space for their development. Respectful communication on an equal footing. Because, as business mavericks Anja F\u00f6rster and Peter Kreuz put it succinctly: &#8220;Those who build fences around people get sheep.&#8221;<\/p>\n<p>Unlearning and reorienting will become a survival rule to remain economically successful.<\/p>\n<p>Employers who can adapt to the diversity of multiple generations are clearly at an advantage.<\/p>\n<p><strong>From X to Y and Z:<br \/>\nHappiness and satisfaction are closely linked to the economy. This is what we should work on.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div id=\"post-4980\" class=\"post-4980 post type-post status-publish format-standard has-post-thumbnail hentry category-inspiration-und-wissenswertes author-claudia inspiration-und-wissenswertes\">\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"post-4980\" class=\"post-4980 post type-post status-publish format-standard has-post-thumbnail hentry category-inspiration-und-wissenswertes author-claudia inspiration-und-wissenswertes\">\n<p><b>never stop evolving.<br \/>\n<\/b><b>stay human.<\/b><\/p>\n<p><b><\/b>[ Communication | Human | Brand ]<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>__<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-content\"><b>gil com | creative identity and beyond<br \/>\n<\/b>For connecting communication + promoting personal growth, brand authenticity, a motivating corporate culture, and opening up new spaces for creative thinking.<\/p>\n<p><span class=\"smallText\"><strong><b>Claudia Gilhofer:<br \/>\n<\/b><\/strong><\/span>Creative Planner, Communication Psychologist in Training, Systemic Business Coach, Facilitator, Mentor, Sparring Partner, VR Expert (XR-C)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"mailto:claudia@gilcom.vision\" target=\"_blank\" rel=\"noopener\">\/\/ Write to me<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"clear\"><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div class=\"clear\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just as the working world has recently learned to deal with Generation Y, the next generation is already in the starting blocks. Generation Z is ready. If you follow the reports on this topic, one thing becomes clear: a new form of individualists is positioning itself here.\u00a0 Generation Z: friendly, but entirely focused on their [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[93],"tags":[136,137,140,134],"class_list":["post-8341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-und-wissenswertes-en","tag-arbeitgebermarke-en","tag-employer-branding-en","tag-generationenwechsel-en","tag-potentialentwicklerin-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Oh, You New World of Work! 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If you follow the reports on this topic, one thing becomes clear: a new form of individualists is positioning itself here.\u00a0 Generation Z: friendly, but entirely focused on their [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gilcom.vision\/en\/blog\/2015\/04\/21\/oh-you-new-world-of-work-x-y-z-in-the-generational-interplay\/\" \/>\n<meta property=\"og:site_name\" content=\"gilcom.vision\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-20T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T18:28:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gilcom.vision\/wp-content\/uploads\/gil_com-arbeitswelt-im-spannungsfeld-der-generationen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2362\" \/>\n\t<meta property=\"og:image:height\" content=\"1658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claudia Gilhofer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claudia Gilhofer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gilcom.vision\\\/en\\\/blog\\\/2015\\\/04\\\/21\\\/oh-you-new-world-of-work-x-y-z-in-the-generational-interplay\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gilcom.vision\\\/en\\\/blog\\\/2015\\\/04\\\/21\\\/oh-you-new-world-of-work-x-y-z-in-the-generational-interplay\\\/\"},\"author\":{\"name\":\"Claudia Gilhofer\",\"@id\":\"https:\\\/\\\/www.gilcom.vision\\\/en\\\/#\\\/schema\\\/person\\\/05046f223d480b235100c954c92da6f0\"},\"headline\":\"Oh, You New World of Work! 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