Authentische Markenführung mit kleinem Budget – wie gelingt’s?

  Authentizität. Ach ja, ein überstrapazierter Begriff. Insbesondere bei Unternehmensdarstellungen erleben wir, dass Wunsch und Wirklichkeit nicht immer Hand in >>>

What exactly
do you
love
about what
you do?

Scope for thought

N° 95

Line of Attitude

Attitude profoundly shapes our professional and social lives. It goes beyond an individual decision—it develops in the tension between personal >>>

Matter of Perspective

In the creative industry, we draw from a diverse range of skills to make the impossible possible, develop differentiating ideas, >>>

When was
the last time
you
consciously
went
offline
and for
how long?

Denk­spielraum
N° 82

Authentische Markenführung mit kleinem Budget – wie gelingt’s?

  Authentizität. Ach ja, ein überstrapazierter Begriff. Insbesondere bei Unternehmensdarstellungen erleben wir, dass Wunsch und Wirklichkeit nicht immer Hand in >>>

Line of Attitude

Attitude profoundly shapes our professional and social lives. It goes beyond an individual decision—it develops in the tension between personal >>>

Claudia Gilhofer
|
31. March 2015

Creativity under Tension: Not ‘Either/Or’ but ‘Both/And’

The eternal chicken-and-egg problem. When viewed from different angles, every problem, every opposition, can transform into a wonderful idea generator. Positive tension management is a key to creativity,’ says Prof. Bruno Buchberger, one of Austria’s most prominent researchers. Speaking at a joint event organized by the Chamber of Labor, Kepler Society, and forum – University of Arts Linz, he passionately discussed the dynamic state of creativity, through which ideas become possible.

One should not choose either A or B but should be enthusiastic about both A and B! He challenges us: ‘Create opposites. This greatly expands the creative space of possibilities… The goal is to invent the chicken and the egg at the same time, just on a smaller scale. That’s the spiral of growth—the high art of creativity.’ Enthusiasm is our engine for change. But it also requires the balance of opposing forces: tension and relaxation, to generate sustainable ideas.

Prof. Bruno Buchberger is a visionary with innovative ideas and inspiring concepts for sustainable development in Upper Austria. His latest project, ‘Linz 20,000,’ requires room for development and hopes for strong support from politics, culture, and business, so that this vision can become reality. A wise mind thinking about tomorrow. What a gain—because the future is made today.

 

Bruno Buchberger, Dr.phil. Dr.h.c.mult.: Mathematician, musician, manager, and visionary—founder and longtime head of the Institute for Symbolic Computation (RISC) at Johannes Kepler University (JKU) Linz and the JKU Software Park Hagenberg. He was named Austrian of the Year in 2010 and Upper Austrian of the Year in 2013. In October 2014, he was awarded the highest honor for scientific and artistic achievements by Federal President Dr. Heinz Fischer: the Austrian Cross of Honor for Science and Art.

In his seminars, he provides insights into inventing and building innovative systems with positive tension management (‘From 0 to 100’) and teaches clear thinking, clear speaking, and clear action (‘The Art of Explanation’).

 

 

 

 

never stop evolving.
stay human.

[ Communication | Human | Brand ]

 

__

 

gil com | creative identity and beyond
For connecting communication + promoting personal growth, brand authenticity, a motivating corporate culture, and opening up new spaces for creative thinking.

Claudia Gilhofer:
Creative Planner, Communication Psychologist in Training, Systemic Business Coach, Facilitator, Mentor, Sparring Partner, VR Expert (XR-C)

 

 

 

// Write to me

 

 

 

Archiv

Archives

b•o_o•stometer

less more
Lassen Sie Ihren Gedanken freien Lauf und kennzeichnen Sie dann den Level Ihrer Erkenntnis mit dem Impulszeichen auf der Skala. Bereit für die nächste Frage?

Newsletter

b•o_o•stometer

less more
Lassen Sie Ihren Gedanken freien Lauf und kennzeichnen Sie dann den Level Ihrer Erkenntnis mit dem Impulszeichen auf der Skala. Bereit für die nächste Frage?