In recent years, I have had the pleasure of working on some side projects with various partners. Side projects are self-initiated endeavors driven without official mandates, often alongside regular entrepreneurial activities, when a need is recognized.
Why? Here’s why:
Complexity and Its Challenges
With each new feature we envisioned to be beneficial, and every additional function we integrated, our project became increasingly complicated. Although all these aspects are essential and important, we had to admit that the density of requirements made us lose sight of our original goal. What was intended as a simple and intuitive solution developed into a complex construct that made orientation and clarity impossible. This realization was not easy for us and was a crucial turning point.
The Freedom to Rethink
What is often neglected in the daily lives of many people and organizations, we have deliberately brought into focus. Instead of letting ourselves be discouraged or “just pushing through,” we used the challenge as an opportunity: to critically examine every aspect of our idea and experiment with additional concepts. We allowed ourselves to completely overturn previous insights and rethink everything from the ground up. In this process, it was essential to completely detach from previous notions, consider the complexity of our time, and have the courage to accept simplification as the key. The latter was the greatest challenge: to distill the essence of the essence.
The Essence of Our Collaboration
“Teamwork makes the dream work” aptly summarizes the persistent effort Petra Helmel and I have put into realizing our idea. Through our determination, shared interest, and inspiring collaboration, our side project, which nearly succumbed to its complexity, has regained significant momentum. We are curious to see where this will lead us. But one thing is clear: Through our countless learnings and unwavering mutual motivation, we remain steadfast as a collaborative team – and this strengthens the likelihood of possibly giving wings to our side project soon.
With best Wishes
Claudia Gilhofer
Never stop evolving.
Stay human.
[ Communication | Human | Brand ]
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Claudia Gilhofer:
Creative Planner, Communication Psychologist in Training, Systemic Business Coach, Facilitator, Mentor, Sparring Partner, VR Expert (XR-C)
